In a bid of maintaining the company’s environmental philosophy, Nissan has launched the Nissan Green Program. This movement is a symbiosis of vehicles, nature and people that involves activities not only in the development and manufacture departments of automobiles, but also in country wide sales and services.
It can be said that this program ensures that all environmental actions are formulated programs where you have targets and aims that relate to business activities for midterm, long term and yearly periods.
The goals of the Nissan Green Program 2010 is three fold; exhaust emission reduction, CO2 emission reduction and the acceleration of recycling efforts. This is not the first plan from Nissan; the company has been holding environmental plans since 1993 where the last effort was in 2005.
It was in January 2007 that the company had started the eco-driving information service provided through its CARWINGS navigation system, in the bid of promoting more economical driving habits.
This was when the emphasis was on achieving widespread ULEV compliance while the present plan emphasizes on the production of viable, green type automobiles. Hybrid vehicles are one product of emphasis of the NGP2010 as Nissan has been slow in this.
Their first hybrid vehicle, the Altima Hybrid is scheduled for release next year, where there is no in-house technology involved in its manufacture. Instead, hybrid technology was used in its manufacture. With the licensing requirements, all Altima Hybrids will be sold at a loss.
The other goals of the NGP2010 includes the implementation of technologies like improvement of fuel economy, while reduction of CO2 emissions, through direct injections in to the engine.
A new two litre diesel engine and a three liter car that can give 100 km on 3 liters of fuel, with hybrid like emissions are lined up for production during the program. A new version of the Nissan Armada SUV that runs on E85 and a model that can run on pure ethanol are slotted for the Brazilian market by the year 2009.
In addition to all this, the introduction of a new fuel cell vehicle to the US market is expected for the first years of the new decade and the creation of a new company that focuses on development, production and marketing of advanced version of lithium-ion batteries.
Fuel efficiency gauges will be added to all the new models of cars from the Japanese carmaker, as a part of the Nissan Green Program 2010. So far, the first US models to get these new gauges are the Infinity G35 and Nissan Altima.
These new gauges will all display both instantaneous and average mileage, along with similar devices as proof of being one of the key tools of hyper-milers. This is all implemented so that drivers become aware of the consequences of accelerator usage. Similarly, it is possible for brake drivers to create their own driving style so that there are potential improvements of 10% or more, but no technological changes.
All this and more have been slotted for the NGP2010, by the great car manufacturer, Nissan.
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Tags | automobiles, emission, environmental, fuel, hybrid, navigation system, NGP2010, Nissan Green Program
